How To Make Money On Facebook: The 6 Best Ways To Try Now

Glassstyles. While Facebook may not be as prominent as a social media network in the past, it still has a very high number of monthly active users: more than 2.9 billion, compared to Instagram's 1.3 billion users, TikTok's 1 billion users, and Twitter's 396 million users.

Facebook users have tried everything from affiliate marketing to running ads through Messenger to selling things on Facebook Marketplace to make money. But making money on Facebook is not without its challenges: The average reach of organic posts hovers around 5% of a page's fans down from 7% in 2018 and those who pay to rotate through ads and sponsored content see their reach shrink over time. . .

I'm well? Facebook launched a new and exciting way to make money, mostly aimed at entrepreneurs and creators with Facebook followers. Whether you're looking to make extra money or find more customers for your existing business, here are six ways to monetize your Facebook audience in 2022, plus the requirements you'll need to meet to do so.

Before you get started: check your Facebook Monetization Eligibility

There are several ways to monetize your Facebook content, but first you must be eligible to do so. This means your Facebook page and the content you post on it must meet the platform's eligibility requirements, which are grouped into three categories:

Facebook Community Standards: these are the basic rules of the platform, such as no images or unsafe content

Partner Monetization Policy: these rules apply to your Facebook page as a whole, as well as the content you create, how you share content, and how you receive and make payments online

Content Monetization Policy: these are content-level rules that apply to any content you post, such as no violent or obscene content

To check your eligibility, go to the Facebook section in your Creator Studio and click on the Monetization tab. Select which pages you want to view monetization eligibility for—You'll also be provided with other monetization information about those pages.

Once you are eligible to monetize your Facebook content, it is important to remain eligible if you want to earn consistent income. Review the platform's Community Standards regularly, keep your domain clean with high-quality content, and make sure you have the rights to post your content. If for some reason your page becomes ineligible, Facebook will notify you via the Monetization tab in your Creator Studio, along with the reason why you are no longer eligible.

6 Ways to make money on Facebook

1. Create a video with in-stream ads

In-stream ads capture the attention of a bound audience and are ideal for creators and brands with resizable audiences. When a user is halfway through watching a Facebook video, they are more likely to watch the entire ad if it means they can continue with the original content as opposed to standalone ads in their feed, which they are more likely to skip.

In-stream ads in action:

Bottled water brand LIFEWTR wants to increase brand awareness and generate positive and creative sentiments around its products. So it's implementing short in-stream ads that run amidst video feeds as well as properties like Facebook Watch, showcasing its community's art projects through powerful visual stories. This campaign resulted in a 2x increase in brand awareness and a 1.9x increase in ad recall.

Why it works: LIFEWTR uses in-stream advertising to tell a story and capture the attention of an already captivated audience.

Getting Started: Think about what you want to achieve with your video and what story you can tell about your brand. If you want to advertise mid-roll, consider adding a one to two second natural break when you create your video where in-stream ads can be placed.

In addition to meeting Facebook's eligibility criteria, videos must be longer than one minute and influencers need at least 10,000 page followers to run in-stream ads. This tip applies to brands that want to pay to run in-stream ads.

2. Add a paid subscription to your page

Generate a consistent monthly income from fan subscriptions that encourage your most loyal followers to pay a recurring amount to fund your page. It's a great way for brands and content creators with large active audiences to monetize their pages and reward fans with exclusive content and discounts. The "stars" feature allows users to purchase star packs to send tips to their favorite content creators to earn extra income.

Fan subscription in action:

Likewise Vegan Bakers have created a separate Facebook Group for supporters of the brand. Fans are charged $4.99 per month to access exclusive content and discounts. They can also submit additional tips via the Facebook star feature for content they really like.

Why it works: Vegan Bakers can monetize their active audience while rewarding users with exclusive content. The stars feature allows brands to see which types of content are performing best and increases engagement with the segment of their close following.

Getting Started: Fan subscriptions are only available by invite at this time. Users can unlock fan subscriptions when they have 10,000 followers or more than 250 returning viewers, and 50,000 post interactions or 180,000 minutes of viewing.

After accepting the invitation, you can choose what benefits the subscriber wants, create a promotional video to launch the subscription service, and film a thank-you video to welcome the new subscriber.

3. Collaborate with brands

Create content with relevant complementary partners to increase your reach and diversify your content output. There are many brands looking to work with influencers, content creators and other companies to reach new audiences and increase brand awareness, and this can be a great way to increase your follower count and generate engagement and engagement on your media.

Brand collaborations in action:

StyleNow Feed partners with Jasper Boutiques to bring new content to followers of both brands. Paid partnerships allow the two companies to collaborate on relevant content that resonates with the needs of their audience, and users can click through each piece of content to learn more about each brand.

Why it works: The two brands are aligned and have similar but not identical audiences, which means they can open up new segments of followers by reaching users who already have a strong relationship with the partner brand.

Get Started: Before you can start tagging business partners in posts, you'll need to request access. Once you've done this, you can access collaboration opportunities and view insights in the Brand Collaboration Manager.

This type of monetization method is best for Pages with active and loyal followers who post content that most brands don't consider risky.

4. Earn money directly from your fans

Facebook recently announced it will put more emphasis on organic video content tailor-made for the platform to counter users who only share TikTok posts. Creators and influencers will be able to unlock up to $4,000 per month in prize money by completing a series of sequential "challenges", such as earning a certain number of views on the Facebook Reel.

Organic content giveaways in action:

Paula Garcia has a large following and, by creating a custom Reel for Facebook, can take advantage of the amount of views, likes and comments it gets. Paula actually incorporates a number of tactics used here to solidify her Facebook monetization strategy, such as getting sponsors for her Reels and posting them organically on the platform.

Why it works: Paula Garcia already has a large following, so it couldn't hurt for her to take advantage of Facebook's new challenge scheme that allows her to earn money from the views she generates.

Getting Started: The challenge feature is only accessible by invite at this time, and it appears that Facebook is targeting influencers with hundreds of thousands or millions of followers. Once the invite is accepted, the first challenge you must complete within 30 days otherwise the feature will expire.

5. Run paid events online

Engage followers through live events they can enjoy from the comfort of their own home. Facebook's paid events feature allows you to schedule, set up, and run events through your page, which is perfect for creators and businesses moving in-person events online.

Paid events in action:

Jasper's Market organizes and advertises a number of events via its Facebook Business page. Fans can view event listings and purchase access directly from the brand's page. Seeing how many people are interested or attending keeps events buzzing, while regular reminders ensure attendees don't miss a moment.

Why it works: Running online events helps Jasper's Market reach new audiences interested in different types of events. It also results in engagement among followers who may not all be in the same location.

Get Started: Enable paid online events on your page and click the Events tab to create a new event. Select the “paid” option and fill in the required information about your event, price and co-hosts, if applicable.

Your Facebook account and page must meet the Facebook monetization eligibility criteria before you can start creating paid events.

6. Drive visitors to your online store

Drive shoppers from your Facebook page to your Shopify store via the platform's social commerce features. This is a great way for brands that already have a small business on Facebook to engage mid-scroll consumers with shoppable ads and powerful calls to action (CTA). You can turn your well-performing buyable posts into paid ads to drive more traffic and define new target audiences you want to reach.

Shoppable posts in action: 

Clothing brand QUEENSHOP wants to increase sales among fans who have previously engaged with its content. It uses Facebook's Direct Shopping feature to reach consumers who are online at the right moment and direct them to the brand's website via the product CTA in the bottom corner of the screen. Live video resulted in a 1.7x higher return on ad spend and a 3.3% increase in basket additions.

Why it works: QUEENSHOP can engage fans who are active online and ready to make a purchase. It reduces the number of steps in the buying process by directing shoppers directly to the correct product page so they can make an instant purchase.

Get Started: Add your product catalog to your Facebook page in Catalog Manager and link to relevant products when you post images or videos. To link to a product during a live stream, click Features under the product or link you want to appear after you start the video.

Conclusion: Diversify your income

Starting an ecommerce business, selling services, and creating digital products or merchandise all benefit from using Facebook's massive audience as a sales tool. With the platform's new feature set tailor-made for entrepreneurs and brands, it's even easier to engage new and existing audiences.

But don't get hung up on one feature or one platform. Diversify your offerings so that if one platform dries up, you have another stream of traffic and revenue. This is especially important today, when the organic reach of giant social media sites like Facebook is decreasing day by day and consumers are becoming more and more skeptical of paid advertising campaigns.

How to make money on Facebook FAQ

Can you make money on Facebook?

Yes, you can make money on Facebook. The platform has released a number of new features that allow creators, influencers and brands that have Facebook pages to monetize their accounts and content. This includes running in-stream ads during videos, collaborating with other companies and influencers, creating subscription services, running paid online events, and using social commerce features to drive visitors directly to your e-commerce store.

How much does Facebook pay to be viewed?

Facebook's new challenges feature allows content creators and influencers to get paid for the number of views they get on selected organic scrolls. This is to fight Facebook users who only upload recycled content from other platforms such as TikTok and Instagram. This scheme offers creators the opportunity to participate in a series of sequential challenges and earn rewards for them. For example, you might get $20 when five Reels reach 100 plays and, when that is achieved, you can go on to earn $100 when 20 Reels reach 500 plays each.

How many followers do you need on Facebook to make money?

The more followers you have, the easier it will be to make money. Most of Facebook's new monetization features (including Facebook in-stream ads and fan subscription services) are only available for Facebook pages with more than 10,000 followers. This doesn't mean it's impossible to make money on Facebook if you have fewer followers than that. Other options like social commerce features, driving traffic to your store, and partnering with other brands and influencers have no lower limit on the number of followers required.

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